Best Practices for Hotel Websites Analytics

Vizergy and the Hospitality Sales and Marketing Association International (HSMAI) teamed up to release a  detailed white paper on "Best Practices for Hotel Website Analytics." With an increase in social media usage across the globe, website analytics is surely becoming an integral part of the hotel marketing team’s decision making processes. Inspite of this, most hoteliers are unsure of how to fully take advantage of this data in order to make the most of their marketing efforts and get an surge in their online business. This white paper was researched and written as a response to many of the questions that hotel marketers have about usage of website analytics.

Veteran e-commerce and marketing expert Tim Peter authored the paper. This paper is based on the latest research, industry survey and direct interviews with marketing and analytics experts. The paper also has an analytics implementation checklist and some real world examples to help hotel marketers understand the concepts and their application better. Some issues that the paper covers are: 

·         Identify which metrics are most important to measure and track

·         Implement best practices that help increase online engagement and revenue

·         Establish analytics based goals

·         Make effective marketing decisions based on data driven intelligence

Hotel marketers can save both time and money by understanding how to identify key metrics and properly use analytic tools, in order to develop future marketing initiatives, as well as optimize their websites.